In the NBA, the symbolism of this stance on this issue wearing this clothing item goes deeper. Because for the past six years, NBA players have been banned from wearing hoodies while at games, press conferences, and other league events.
Another advancement in technology. Looks like Google takes a leading role.
In 2008, Google applied to patent a system that analyzes the environments surrounding mobile phones — temperature, humidity, sound — by way of sensors embedded in those phones. The technology would be mainly used, Google said in its filing, for (yes) “advertising based on environmental conditions.” It would provide another information layer, beyond quaint little GPS, that would target ads based not just on users’ immediate locations, but on their immediate environments. So, the filing noted, detections of hot weather could serve up ads for air conditioners; or, inversely, winter coats. Or the phone sensors might detect, say, the distinctive sounds of an orchestra being tuned, and combine that information — the user is at a concert — with location data and local events data to figure out which concert the user is attending. And then serve ads (for nearby restaurants, orchestral CDs, local violin teachers) based on that intel.
Cool, no? And also totally creepy?
Well. This week, Google was granted its patent. The firm has officially patented background noise. (And also: cold. And also: warmth.)
These might be moot points, anyway. There’s no indication, as yet, that Google has plans to implement the “environmental condition” technology, GeekWire points out. But it bears repeating nonetheless, both as a whoa and as an insight into how the firm is thinking about the role it’ll play in our digital future: Google has patented background noise.
And all for the purpose of serving you ads.
[Image: A rendering of Google’s latest patent. Note the lines: “environmental condition” and “ad server.”]
Because they are immersed in media, both online and off, Gen Y’ers are marketed to left and right. But when it comes to making decisions, Gen Y tends to rely on their network of friends and their recommendations, not traditional ads.
“Ads that push a slogan, an image, and a feeling, the younger consumer is not going to go for,” says James R. Palczynski, retail analyst for Ladenburg Thalmann & Co. Instead, they respond to “humour, irony and the unvarnished truth.”
By analyzing satellite imagery, archaeologist Jason Ur and computer scientist Bjoern Menze have identified thousands of settlement sites in one section of the Fertile Crescent. They’ve mapped more than 14,000 settlement sites in a 23,000-square-kilometer region in northeastern Syria, and they suggest that their method can be used to map the entire region. Their work appears in this month’s Proceedings of the National Academy of Sciences.
Ur and Menze trained a computer program to analyze the satellite imagery’s pixels to detect large concentrations of “anthropogenic sediments” – the remains of buildings and settlements now turned to dust, mounding up from the alluvial basin of this part of Syria, and detectable through radiation from the near infrared and infrared spectrum.
“One of the conclusions that we’ve drawn – and this won’t be a terrible shocker – is settlements that were closer to perennial water sources or in areas of higher rainfall tended to have longer life histories, they tended to be larger in volume,” says Ur.
Read more. [Image: Jason Ur]
Public relations professional have an obligation to conduct their practices to the standards of a truthful individual.
It is not an easy task for a PR practitioner to uphold their ethical standards. Many are often tempted to please their employer, perhaps in fear of loosing their careers. However, the chief measure of an effective PR professional is one that does not allow anyone to put what’s right for society to the sidelines.
Public relations professionals are often placed in a position where their personal beliefs may be compromised but are reluctant to voice their honest opinion to their respective employers.
Showing a strong ethical foundation begins with the individual person. Public relations pro’s must always remember that we are communicators with a duty to foster a culture of honesty for our employers, clients and audiences.
Authors Dennis L. Wilcox and Glenn T. Cameron highlight in their book, Public Relations: Strategies & Tactics, seven helpful tips to practicing sound ethics formulated by a panel of prestige PR professionals at The International Association of Business Communicators conference.
Take notice of the FIRST point on the list above. Be honest at all times, and the rest will follow.